In the dynamic world of product development, identifying and understanding your target market is a crucial step toward achieving success. Your target market represents the specific group of consumers most likely to be interested in and purchase your product. By clearly defining your target market, you can tailor your product development, marketing strategies, and messaging

Assessing an idea’s feasibility, market potential, and ability to address a genuine need or solve a problem for a specific target audience is very important before you embark on the costly and time-consuming process of product development and business launch. Other than the obvious need to find the usefulness/effectiveness of the idea, validating your idea

Creating a successful startup business isn’t just about having a brilliant idea; it’s about finding a problem that genuinely needs solving and crafting a solution that people genuinely want. The most sustainable businesses are rooted in addressing real-world challenges and frustrations that people face, making their lives easier or better in some way. Here’s a